Google Analytics

The Google Analytics app connects your Prodigy store to a Google Analytics 4 property.

Once configured, Google Analytics can collect information about storefront activity, checkout behavior, purchases, customer account pages, and other customer interactions.

In this article, you will learn about:

Connecting Google Analytics to Prodigy
Finding your Measurement ID
Enabling tracking on the WordPress storefront
Enabling Enhanced Measurement
Events and activity tracked by the integration

Connecting Google Analytics to Prodigy

To get started, navigate to Apps from the left sidebar menu and scroll to the Google Analytics tile. Then click Enable.

The Google Analytics configuration page contains a field currently labeled Tracking ID. Enter your Google Analytics 4 Measurement ID in this field.

A Google Analytics 4 Measurement ID begins with:

G-

When connecting the app for the first time, click Enable in the upper-right corner.

If the integration has already been enabled and you are updating the Measurement ID, click Save in the same location.

Finding Your Measurement ID

Before continuing, make sure you have a Google Analytics account, a Google Analytics 4 property, and a web data stream for your storefront.

To find your Measurement ID:

Click Admin using the gear icon in the lower-left corner.

Under Data collection and modification, select Data streams.

Select the web data stream connected to your primary storefront.

Copy the Measurement ID shown in the stream details.

Paste this ID into the Tracking ID field in the Prodigy Google Analytics app.

Enabling Full Storefront Tracking

Connecting the Measurement ID in the Prodigy Cloud Platform enables tracking for the Prodigy checkout experience.

To track activity across the full storefront, you must also enable Google Analytics in the Prodigy WordPress plugin.

From the WordPress administration area:

Navigate to Prodigy → Settings → Apps.
Turn on Google Analytics.
Click Save Changes.

This step is required because the storefront frontend is displayed through WordPress.

If Google Analytics is not enabled in WordPress, the integration will track checkout activity but not the rest of the storefront experience.

Enabling Enhanced Measurement

Google Analytics normally records information such as page views and navigation activity.

Enhanced Measurement provides additional information about customer actions that may not create a new page view, such as adding a product to the cart, removing an item, and other storefront interactions.

To enable Enhanced Measurement, navigate to the same section of Google Analytics where you found your Measurement ID. Right below, turn on the Enhanced Measurement toggle. Upon enabling this feature, you can control exactly which events are tracked by hitting the gear icon.

Enhanced Measurement is recommended for a more complete view of how customers interact with the storefront and checkout.

Events and Activity Tracked

The Prodigy Google Analytics integration can record activity throughout the storefront, checkout, and customer account experience.

Tracked activity may include:

Storefront page views
Product views
Products added to the cart
Products removed from the cart
Checkout activity and progression
Coupons applied during checkout
Purchases, including order value and product information
Customer login activity
Customer account page views
Other interactions supported through Enhanced Measurement

Customers do not need to be logged in for general storefront and checkout activity to be recorded in Google Analytics.

The collected activity can be reviewed from within your Google Analytics property.

Updating or Removing the Measurement ID

You can return to the Google Analytics app at any time to update or remove the Measurement ID.

Changing the Measurement ID sends future tracking activity to the newly connected Google Analytics property.

Removing the Measurement ID stops future Prodigy tracking but does not remove historical information already stored in Google Analytics.

That's everything you need to know about connecting Google Analytics to your Prodigy store.